HubSpot

Before Loe worked on Lists:

Screen Shot 2018-03-30 at 3.53.35 PM.png

After Loe worked on Lists:

Problems addressed in this iteration:
1. The List UI and interaction patterns were inconsistent with HubSpot's updated Canvas design language
2. List information and fields were undiscoverable

Problems requiring further exploration:
1. Customers use lists to do thing like email folks, create automated workflows, and create reports. Right now Lists lives on its own island. Is this the best experience for our customers?

HubSpot's CMS

On the CMS team, I worked on a similar project-applying the Canvas design language to HubSpot's website builder. I led weekly meetings with designers on the email and blog teams to define, test, and update filter and navigation patterns across content types. Here is a quick snapshot of each of those index pages below to show the similarities.

Things we investigated:
How should folder exist?
What is a filter? What is navigation?
How should data be displayed in these tables?
What data should be displayed in these tables? Does it need to be consistent across content types?

Screen Shot 2018-05-15 at 8.42.35 PM.png
Screen Shot 2018-05-15 at 8.43.22 PM.png