Two Weeks at Marketo

It has been two weeks at Marketo! Here’s what I’ve learned:

1. The Proof is in the Repudding (Get it?! Reporting?)

If we can prove that our design efforts save us money or make us more money, it gives us more clout and allows us to expand. This should always be a consideration-especially for new projects or projects that people aren’t so excited about.

2. UX is Everything and Everything Needs Fixing

I need to design a system that proves our new shorter, clearer help articles are better than the longer convoluted ones. To gather data as proof, it involves JIRA, Google Analytics, Salesforce, and all of the people who use those tools. It also involves our customers. I’ve read about holistic UX in books and I’ve heard lectures about it but this is the first time I’ve really understood what it means and how complex every design really is when approached from a holistic standpoint.

3. Stick it to the Man

I remember stealing one thing in my life and it was a tiny piece of candy in a restaurant basement. There were at least 1,000 other candies in the bag. Still, I felt horrible.

I’ve always been one to follow the rules and I’m a natural pleaser. This has served me well in previous careers but according to my boss, I follow a little too blindly and I need to question every decision regardless of who it comes from. He’s right. That’s what good designers do.

4. When Asking for Things, Do your Research

My new friend is a Product Manager here at Marketo. I’ve learned a lot from him already-most noteably his strategy for getting things done. Often times, I need or want something and I rely on my rapport with people to get things done. My friend, however, gets even more done because he first does research to know what specific information people need when they make decisions. He thoughtfully touches on every point of concern and covers every consideration to make it easy for the decision maker to decide. I think it’s pretty genius.